Terrason Consulting — Fractional sales management for real estate teams — coaching, accountability, and pipeline oversight without a full-time hire./title>  <script>window.va = window.va || function () { (window.vaq = window.vaq || []).push(arguments); };</script> <script defer src="/_vercel/insights/script.js"></script> <script defer src="/_vercel/speed-insights/script.js"></script> <meta name="description" content="Fractional sales management for real estate teams — structured coaching, accountability, and pipeline oversight without hiring a full-time sales manager."> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "ProfessionalService", "name": "Terrason Consulting Group", "description": "Fractional sales management for real estate teams — structured coaching, accountability, and pipeline oversight without hiring a full-time sales manager.", "url": "https://terrasonconsulting.com", "founder": { "@type": "Person", "name": "Adam Terrason", "jobTitle": "Founder", "url": "https://terrasonconsulting.com/about" }, "serviceType": ["Sales Process Design","CRM Optimization","Performance Management","Sales Coaching"], "areaServed": "United States", "email": "Admin@terrasonconsulting.com", "telephone": "", "address": { "@type": "PostalAddress", "streetAddress": "3008 228th St SE", "addressLocality": "Bothell", "addressRegion": "WA", "postalCode": "98021", "addressCountry": "US" } } </script> <meta property="og:title" content="Terrason Consulting"> <meta property="og:description" content="Fractional sales management for real estate teams — coaching, accountability, and pipeline oversight without a full-time hire."> <meta property="og:image" content="/assets/img/og-default.jpg"> <link rel="icon" href="/assets/img/favicon.svg" type="image/svg+xml"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Playfair+Display:ital,wght@0,400;0,700;1,400&family=Inter:wght@400;500;600;700;800&display=swap" rel="stylesheet"> <link rel="stylesheet" href="/css/tailwind.css"> <link rel="stylesheet" href="/css/tokens.css"> <link rel="stylesheet" href="/css/components.css"> <link rel="stylesheet" href="/css/motion.css"> </head> <body class="bg-cream text-ink font-sans"> <a href="#main" class="skip-link">Skip to content</a> <div data-include="/partials/nav.html"></div> <main id="main"> <section id="hero" class="relative px-6.0 pt-[120px] md:pt-[160px] pb-6.0 md:pb-7.0 bg-cream overflow-hidden"> <div class="hero-drift" aria-hidden="true"><div class="hero-drift__amber"></div></div> <div class="relative z-10 max-w-[1120px] mx-auto"> <div class="section-label mb-3.0"><span data-line></span>— Real estate sales operations</div> <h1 id="hero-h" class="font-display font-normal text-[32px] sm:text-[40px] md:text-[60px] lg:text-[68px] tracking-tight leading-[1.08] md:leading-[1.04] max-w-[940px] text-ink"> The operating system behind <em class="text-oxblood">high-performing</em> real estate teams. </h1> <p class="mt-3.0 md:mt-4.0 text-[15px] md:text-[17px] leading-[1.65] max-w-[560px] text-muted"> We take training, accountability, follow-up, and the day-to-day operating cadence off the owner's plate — and install a sales engine the team can actually run. </p> <div class="mt-5.0 flex flex-wrap items-center gap-4.0"> <a href="https://calendly.com/adamt-terrasonconsulting" target="_blank" rel="noopener" class="btn-primary"><span>Book a call with our team</span><svg width="16" height="11" viewBox="0 0 16 11" fill="none"><path d="M11 1L15 5.5L11 10M0 5.5H15" stroke="currentColor" stroke-width="1.5"/></svg></a> <a href="/audit" class="btn-ghost"><span>Free Audit Checklist</span><svg width="14" height="10" viewBox="0 0 14 10" fill="none"><path d="M9 1L13 5L9 9M0 5H13" stroke="currentColor" stroke-width="1.5"/></svg></a> </div>  <div class="hero-phases" aria-label="Engagement tiers"> <a href="#approach" class="hero-phase"> <span class="hero-phase__num">01</span> <span class="hero-phase__label">Essentials</span> <span class="hero-phase__meta">4 sessions/mo</span> </a> <span class="hero-phase__sep" aria-hidden="true"></span> <a href="#approach" class="hero-phase"> <span class="hero-phase__num">02</span> <span class="hero-phase__label">Performance</span> <span class="hero-phase__meta">8 sessions/mo</span> </a> <span class="hero-phase__sep" aria-hidden="true"></span> <a href="#approach" class="hero-phase"> <span class="hero-phase__num">03</span> <span class="hero-phase__label">Plus & Mega</span> <span class="hero-phase__meta">16+ sessions/mo</span> </a> </div>  </div> </section> <section id="problem" class="px-6.0 py-7.0 bg-[var(--surface-sunk)]"> <div class="max-w-[1080px] mx-auto"> <div class="section-label mb-3.0"><span data-line></span>— 02 / The problem</div> <h2 class="font-display font-normal text-[36px] md:text-[48px] tracking-tight leading-[1.1] max-w-[860px]"> You're the bottleneck. <em class="text-oxblood">And the system you built around you is the reason.</em> </h2> <p class="mt-3.0 text-[15px] md:text-[16px] leading-[1.7] text-muted max-w-[760px]"> Owners don't fail because they aren't working hard. They fail because every load-bearing piece of the operation runs through them. Fractional sales management takes coaching, accountability, and pipeline oversight off your plate — giving you the leverage of an experienced sales manager without a full-time hire. </p> <ul class="mt-5.0 grid grid-cols-1 md:grid-cols-2 gap-x-5.0 gap-y-3.0 text-[15px] leading-[1.6] text-muted max-w-[920px]"> <li class="flex gap-2.5"><span class="text-oxblood font-semibold flex-shrink-0">→</span><span><strong class="font-semibold text-ink">Monthly leadership meetings</strong> — strategic alignment with the team leader or owner, run by us.</span></li> <li class="flex gap-2.5"><span class="text-oxblood font-semibold flex-shrink-0">→</span><span><strong class="font-semibold text-ink">Bi-weekly Zillow pipeline huddles</strong> — keep inbound deal flow tight and conversion visible.</span></li> <li class="flex gap-2.5"><span class="text-oxblood font-semibold flex-shrink-0">→</span><span><strong class="font-semibold text-ink">1:1 agent coaching</strong> — pipeline reviews and accountability conversations, scoped to your tier.</span></li> <li class="flex gap-2.5"><span class="text-oxblood font-semibold flex-shrink-0">→</span><span><strong class="font-semibold text-ink">CRM oversight and process guidance</strong> — speed-to-lead, follow-up cadence, hygiene held to standard.</span></li> <li class="flex gap-2.5 md:col-span-2"><span class="text-oxblood font-semibold flex-shrink-0">→</span><span><strong class="font-semibold text-ink">Accountability management with pause/unpause</strong> — performance conversations, corrective action, and seasonal flexibility built in.</span></li> </ul> </div> </section> <section id="services" class="px-6.0 py-5.0"> <div class="max-w-[1080px] mx-auto"> <div class="section-label mb-2.0"><span data-line></span>— 03 / What we do</div> <h2 class="font-display font-normal text-[26px] md:text-[34px] tracking-tight leading-[1.15] max-w-[760px]"> Five pillars. One <em class="text-oxblood">repeatable</em> playbook. </h2> <ul class="mt-3.0 border-t border-[var(--border-faint)]" data-reveal-stagger> <li class="pillar-row" style="--i:0"> <span class="pillar-row__num">01</span> <span class="pillar-row__title">Sales Process</span> <span class="pillar-row__desc">End-to-end design — lead routing, speed-to-lead, follow-up cadence, and conversion playbooks.</span> </li> <li class="pillar-row" style="--i:1"> <span class="pillar-row__num">02</span> <span class="pillar-row__title">CRM Optimization</span> <span class="pillar-row__desc">Stages, tasks, automations, and dashboards — built into Follow Up Boss or your CRM of choice.</span> </li> <li class="pillar-row" style="--i:2"> <span class="pillar-row__num">03</span> <span class="pillar-row__title">Onboarding & Ramping</span> <span class="pillar-row__desc">A 90-day ramp plan for every new agent — first calls, first appointments, first deals.</span> </li> <li class="pillar-row" style="--i:3"> <span class="pillar-row__num">04</span> <span class="pillar-row__title">Performance</span> <span class="pillar-row__desc">KPI scorecards, accountability rhythms, and agent / ISA operating models that hold the line.</span> </li> <li class="pillar-row" style="--i:4"> <span class="pillar-row__num">05</span> <span class="pillar-row__title">Coaching</span> <span class="pillar-row__desc">Scripts, call frameworks, pipeline reviews, and weekly huddles — leadership coaching that scales.</span> </li> </ul> </div> </section> <section id="approach" class="px-6.0 py-7.0 bg-[var(--surface-sunk)]"> <div class="max-w-[1120px] mx-auto"> <div class="section-label mb-3.0"><span data-line></span>— 04 / The approach</div> <h2 class="font-display font-normal text-[36px] md:text-[48px] tracking-tight leading-[1.1] max-w-[820px]"> Fractional sales management <em class="text-oxblood">built around your team.</em> </h2> <p class="mt-3.0 text-[15px] md:text-[16px] text-muted leading-[1.7] max-w-[640px]"> Ongoing monthly retainer engagements — the leverage of an experienced sales manager without a full-time hire. </p> <ol class="mt-5.0 grid grid-cols-1 md:grid-cols-3 gap-3.0 relative"> <li class="relative"> <div class="font-display text-[64px] text-oxblood leading-none">01</div> <h3 class="font-display text-[24px] mt-2.0 leading-tight">Essentials</h3> <p class="text-[13px] text-muted leading-[1.65] mt-1.0">Smaller teams building structure. Up to 4 coaching sessions per month plus the full operating cadence.</p> </li> <li class="relative"> <div class="font-display text-[64px] text-oxblood leading-none">02</div> <h3 class="font-display text-[24px] mt-2.0 leading-tight">Performance</h3> <p class="text-[13px] text-muted leading-[1.65] mt-1.0">Growth-focused teams scaling conversion. Up to 8 coaching sessions per month. Our most common tier.</p> </li> <li class="relative"> <div class="font-display text-[64px] text-oxblood leading-none">03</div> <h3 class="font-display text-[24px] mt-2.0 leading-tight">Plus & Mega</h3> <p class="text-[13px] text-muted leading-[1.65] mt-1.0">Deeper coaching coverage for larger rosters — up to 16 sessions, or fully custom for enterprise partner teams.</p> </li> </ol> </div> </section>  <section id="audience" class="px-6.0 py-7.0 bg-[var(--surface-sunk)]"> <div class="max-w-[1120px] mx-auto"> <div class="section-label mb-3.0"><span data-line></span>— 06 / Who it's for</div> <h2 class="font-display font-normal text-[36px] md:text-[48px] tracking-tight leading-[1.1] max-w-[820px]"> Three kinds of operators we work with. </h2> <div class="mt-5.0 grid grid-cols-1 md:grid-cols-3 gap-3.0"> <div class="pillar"> <div class="text-[10px] uppercase tracking-loose font-bold text-oxblood mb-2.0">Brokerage owners</div> <h3 class="font-display text-[22px] leading-tight mb-2.0">20–100+ agent shops growing past their ops capacity.</h3> <p class="pillar-desc">You've grown by hiring. Now you need the org design — the scoreboard, the rhythm, the dashboards — to grow without breaking the people you have.</p> </div> <div class="pillar"> <div class="text-[10px] uppercase tracking-loose font-bold text-oxblood mb-2.0">Team leaders</div> <h3 class="font-display text-[22px] leading-tight mb-2.0">3–20 agent teams stuck at the same revenue ceiling.</h3> <p class="pillar-desc">You're spending 60 hours a week running the desk. The CRM is a mess, the agents need accountability, and you're the bottleneck. We rebuild the system around you.</p> </div> <div class="pillar"> <div class="text-[10px] uppercase tracking-loose font-bold text-oxblood mb-2.0">Scaling solos</div> <h3 class="font-display text-[22px] leading-tight mb-2.0">Top producers about to make the leap to a team.</h3> <p class="pillar-desc">You can't bring chaos with you. We design the operating model first — so when the first agent joins, there's already a system to plug into.</p> </div> </div> </div> </section>  <section id="audit" class="px-6.0 py-7.0 bg-[var(--surface-sunk)]"> <div class="max-w-[760px] mx-auto text-center"> <div class="section-label justify-center mb-3.0"><span data-line></span>— 08 / Free</div> <h2 class="font-display font-normal text-[32px] md:text-[42px] tracking-tight leading-[1.1]"> The Sales Process Audit Checklist — coming soon. </h2> <p class="mt-3.0 text-[15px] text-muted leading-[1.7] max-w-[560px] mx-auto"> A 22-point self-audit covering lead routing, speed-to-lead, CRM hygiene, follow-up cadence, accountability, and dashboards. We're finalizing it now — drop your email and we'll send it the moment it's ready. </p> <form name="audit-inline" method="POST" action="https://script.google.com/macros/s/AKfycbxEf55EGVzvxHjqpift9sCFc6bpbmaLa0YxKRL0Nwf9nbYQW1TKtEOXX5cWFrczIXAv/exec" class="mt-5.0 flex flex-col md:flex-row items-stretch gap-2.0 max-w-[480px] mx-auto"> <input type="hidden" name="source" value="audit-inline"> <input type="text" name="website" tabindex="-1" autocomplete="off" style="position:absolute;left:-9999px;" aria-hidden="true"> <label class="sr-only" for="audit-email">Email address</label> <input id="audit-email" name="email" type="email" required placeholder="you@brokerage.com" class="flex-1 bg-transparent border-b border-ink px-2.0 py-2.0 text-[14px] focus:outline-none focus:border-oxblood transition-colors duration-[400ms]"> <button type="submit" class="btn-primary"><span>Notify me when it's ready</span><svg width="14" height="10" viewBox="0 0 14 10" fill="none"><path d="M9 1L13 5L9 9M0 5H13" stroke="currentColor" stroke-width="1.5"/></svg></button> </form> <p class="mt-2.0 text-[11px] text-muted">No spam. Just the PDF and an occasional operator's note.</p> <noscript> <p class="mt-3.0 text-[11px] text-muted">JavaScript is required to submit. Email <a href="mailto:Admin@terrasonconsulting.com?subject=Audit%20Checklist%20request" class="underline hover:text-oxblood">Admin@terrasonconsulting.com</a> to join the early list.</p> </noscript> </div> </section> <section id="cta" class="px-6.0 py-7.0 bg-ink text-cream"> <div class="max-w-[920px] mx-auto text-center"> <div class="section-label justify-center mb-3.0" style="color: rgba(244,238,227,0.6);"><span data-line></span>— 09 / Begin</div> <h2 class="font-display font-normal text-[36px] md:text-[56px] tracking-tight leading-[1.05] text-cream"> Build the operating system <em style="color:#C04020;">your team deserves.</em> </h2> <p class="mt-3.0 text-[15px] md:text-[16px] leading-[1.7] max-w-[560px] mx-auto" style="color: rgba(244,238,227,0.7);"> A 30-minute strategy call with our team, to map your bottleneck and the next move. No pitch. No pressure. </p> <div class="mt-5.0 flex justify-center"> <a href="https://calendly.com/adamt-terrasonconsulting" target="_blank" rel="noopener" class="btn-magnetic" data-magnetic style="background: var(--bg-cream); color: var(--text-ink);"> <span>Book a call with our team</span><svg width="16" height="11" viewBox="0 0 16 11" fill="none"><path d="M11 1L15 5.5L11 10M0 5.5H15" stroke="currentColor" stroke-width="1.5"/></svg> </a> </div> </div> </section> </main> <div data-include="/partials/footer.html"></div> <script src="/js/partial-loader.js"></script> <script type="module" src="/js/lenis-init.js"></script> <script src="/js/motion.js"></script> <script src="/js/magnetic.js"></script> <script type="module" src="/js/shader-bg.js"></script> <script src="/js/forms.js"></script> </body> </html>